One screen from ad click to signed retainer.
In development: a dashboard of your whole pipeline, built on your own data. Today our team reports spend, calls and retained cases to managed clients each month.
Pipeline
Live today: inquiries and consultations in the deals pipeline, stage by stage. Reporting by week, practice area and source is in development.
Cost per case
Ad spend divided by retained cases, by campaign. In our managed-client reports today; in the app, in development.
Speed to reply
Live today: inquiries waiting over an hour are flagged. Charts by hour of day and by who answered are in development.
Forecast
In development: next month's inquiry volume from your own history and local search demand.
Behind our reporting today: server-side tracking, a data warehouse that keeps your history, and custom connections our team builds to the tools you already run.
How we count a retained case: one your intake team marks as signed in the deals pipeline. Each campaign's spend is divided by the signed cases traced back to its calls and forms through call tracking. Consultations that never sign don't count, so cost per case runs higher than cost per lead, and it is the number that tells you whether a campaign pays for itself.
See who’s outbidding you in your city.
A free one-page report: the firms bidding on your terms, what each click costs and how many people search. Put together by a person. No card, no sales call.